Joe’s Midnight Run is a late-night eatery focused on chef-driven, international food and a ‘90s hip-hop atmosphere. Edgy, upbeat and loud, we took the reins with introducing this trendy dining concept. We leveraged the building’s history – an old-school drive-thru liquor store – and infused it with attitude. We created and produced branding, messaging, logo, advertising, web design and development, photography and an extensive social media campaign.