CLIENT

Matt's Big Breakfast

INDUSTRY

Food & Beverage

SERVICES

Brand Identity • Digital Development • Photography • Print Collateral • Product Packaging • Wall Mural Art • Menu Design

SITUATION

The Challenge

Owner Matt Pool ran a small but extraordinarily restaurant. It was already a Phoenix landmark, but needed an iconic brand to help build loyalty and support expansion. We were asked to develop a brand that was both fiercy local and uncompromising, as well as an attractive franchise opportunity for regional restaurateurs.

PROCESS

Strategy & Approach

We leveraged our deep knowledge of the local culture and restaurant landscape to develop assets that spoke directly to the brand’s promise of fresh ingredients, like-home service, and the Valley’s best comfort food. We set out to develop a portfolio of physical and digital assets that unified customers’ experience across the restaurants and Internet.

RESULTS

Final Experience

This elements of our campaign included brand marks, several websites, photography, product packaging, swag, several wall murals, and menus.

Matt’s Big Breakfast has exploded in popularity locally, and its reputation has grown far beyond Arizona’s borders – it is currently listed in TripAdvisor’s Top 20 restaurants in Phoenix. MBB has 5 locations, now including Terminal 4 at PHX Sky Harbor Airport. He has been featured on several popular cooking shows on the Food network as well as CNN, Bon Appetit, Thrillist, The New York Times, and Eater.