CLIENT

ProKure

INDUSTRY

Cannabis

SERVICES

Brand Identity • Packaging • Digital Development

OVERVIEW

Acclivity Healthcare’s full identity revamp and digital audit positively repositioned their brand for future market expansion.

SITUATION

The Challenge

Experts in disaster restoration, ProKure has successfully introduced a process using chlorine dioxide (ClO2) to disinfect and deodorize spaces large and small. 

When the company realized their formula can also be used to effectively clear the air for cannabis growing facilities, they found themselves with two audiences, that needed to be reached through one website.

PROCESS

Strategy & Approach

Through our brand discovery process, a packaging redesign, and collateral development, we were able to distill the brand message down to its most powerful and understandable form.  A custom website was built so there is a separate microsite for “restoration” and another one for “cultivation.”

RESULTS

Final Experience

Users are much more engaged and want to know more. The website saw an increased time of 3:15 minutes and saw a 25% reduction in bounce rate.