Huxton is an American cannabis brand. The client needed to distinguish its products in the budding marijuana market where few standards and consistencies had been established. They cultivate a high-quality product and experience that consumers trust and depend on. The level of care, fidelity and consistency of their products needed to be communicated to bolster brand recognition. We created and produced overall brand strategy, naming, identity, messaging, website design and development, photography, film and packaging collateral.