Kitchen Sink is always proud to work with innovators in their respective fields. And ProKure is no exception. Experts in disaster restoration, ProKure revolutionized the world of using chlorine dioxide (ClO2) to disinfect and deodorize spaces large and small. When the company decided to enter the “green-hot” cultivation business, they found themselves with a series of complicated messages that needed to be simplified. Through our brand discovery process, a packaging redesign, collateral development and a custom website, we were able to distill the brand message down to its most powerful and understandable form.